Our Purpose

"This is Why I'm Sober" is a recovery-driven media and lifestyle brand built around a powerful idea: When people share their stories of recovery, they give someone else a reason to live. Our merchandise transforms recovery into identity, while our podcast turns personal experiences into inspiration for those embracing a sober lifestyle. Our brand celebrates sobriety support and turns sobriety into pride. However, our vision extends even further. Our 10-year mission is to utilize profits from this business to help build and operate an inpatient rehabilitation facility in the Four Corners region of the United States, where access to treatment is limited. Truth, hope, growth, laughter, tears, reflection, and courage are at the heart of our journey. This is why we're sober, and it's a great day to be sober!